LTC Web and Marketing Students Partner with St. Mary's School




St. Mary's School in Sheboygan Falls, a provider of Catholic education since 1950, has turned to LTC web and marketing students in the new integrated web marketing class to help put together a marketing campaign targeted at increasing enrollment at the grade school by March 1, 2013. Increasing enrollment would mean that the grade school would be able to remain open.

The 44 students in the class were divided into teams and spent numerous hours outside of the 80 in-class hours to complete the final project. Each team created every part of the marketing plan from a new website to flyers. “Working with every aspect of the project was interesting,” said student Jennifer Skattebo. “The real world experience will help in future employment plus we came out with a great product.”

The new class, taught by Paul Hoffman, Laura Krumholz and Mike Reisenauer, combines coursework from graphic and web design, web and software development and marketing and involves collaboration from the three different teachers.

“Integrating these three areas is reflective of the current business trends,” said Reisenauer, a Marketing Instructor at LTC. “It is very different for a technical college to put three teachers in a room for five hours a week to teach a course. LTC is ahead of the curve for learning and teaching.”

All three instructors felt that giving the students a real-life scenario rather than a fictional scenario would challenge the students and give them experience of what they could be doing at a future job in this field.

Working in teams, students competed against each other to design, build and produce a wide array of marketing materials, including web sites, billboards, letters, brochures and many other marketing items. Each team needed to create a business marketing plan, assign members to carry out tasks while meeting deadlines.

“I learned that teamwork creates a better product because of the input of many people with different perspectives”, said student Carole Martinco. “It was valuable for me to be involved in all aspects of the project as I work for a small company and that is the nature of that type of employment.”

To view the new website for St. Mary's School created by the LTC web and marketing students, visit

About Lakeshore Technical College

Each year more than 10,000 people enroll in courses at Lakeshore Technical College. They rely on LTC for job preparation, to earn a degree, upgrade a specialized skill, train as an apprentice, or seek a high school equivalency. LTC faculty and staff meet students where they are in life and help them get one step closer to achieving their goals.

LTC is a nationally recognized technical college. The college was ranked the #2 two-year college in the nation for adult learners by Washington Monthly, the #17 trade school in the nation by Forbes, #11 in the nation for two-year college educational outcomes by, a top-150 two-year college for the fifth consecutive time by the Aspen Institute, and a top 10 Bellwether Award finalist.

Approximately 800 students graduate from LTC each year, and LTC’s associate degree graduates earn a median salary of $47,800* per year. In addition to the Cleveland campus, LTC serves students in Manitowoc and Sheboygan, and offers classes at additional sites throughout the district. Visit LTC at

*Source: 2019 LTC Graduate Outcomes report, 795 graduates contacted to complete the survey; 508 graduates or 64% completed the survey.