Summer 2018 Offerings

Course: Marketing Strategies and Planning

Catalog Number: 10104122

Credits: 3.00

Class #Class DatesClass Day(s)Class TimeModeLocation
This class is currently not scheduled for the term you selected. Class schedules are updated daily to reflect changes or additions. Please check prior to the beginning of the term for the most up-to-date information.

PREREQUISITE: 10804123 Math w/ Business Apps

Description: ......introduces the student to marketing strategies that support the product/service mix. Students will use critical thinking and analytical skills to develop positioning, branding, differentiation, and relationship marketing strategies to reach the target audience. The student will also be responsible for the development of a marketing plan.

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