Fall 2018 Offerings
Course: Marketing Strategies and Planning
Catalog Number: 10104122
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PREREQUISITE: 10804123 Math w/ Business Apps
Description: ......introduces the student to marketing strategies that support the product/service mix. Students will use critical thinking and analytical skills to develop positioning, branding, differentiation, and relationship marketing strategies to reach the target audience. The student will also be responsible for the development of a marketing plan.