Spring 2018 Offerings
Course: Marketing, Principles of
Catalog Number: 10104102
|Class #||Class Dates||Class Day(s)||Class Time||Mode||Location|
|20598||01/22/18-03/09/18||MTWRF||12:00 AM-12:00 PM||Online||LTC Cleveland|
|20600||01/22/18-05/07/18||M||1:00 PM- 3:55 PM||LTC Cleveland|
Please note that class schedules are updated daily to reflect changes or additions. Please check back prior to the beginning of the term for the most up-to-date information.
Description: ......introduces the student to the consumer decision process model, the bases used to segment a market, basic concepts about goods, services, and ideas, the nature of supply chain and distribution, integrated marketing communications, and the stages of the product life cycle and their impact on the marketing mix.