Course: Marketing, Principles of

Catalog Number: 10104102

Credits: 3.00

Class #Class DatesClass Day(s)Class TimeModeLocation
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Description: ......introduces the student to the consumer decision process model, the bases used to segment a market, basic concepts about goods, services, and ideas, the nature of supply chain and distribution, integrated marketing communications, and the stages of the product life cycle and their impact on the marketing mix.