Summer 2018 Offerings

Course: Marketing, Principles of

Catalog Number: 10104102

Credits: 3.00

Class #Class DatesClass Day(s)Class TimeModeLocation
This class is currently not scheduled for the term you selected. Class schedules are updated daily to reflect changes or additions. Please check prior to the beginning of the term for the most up-to-date information.

Description: ......introduces the student to the consumer decision process model, the bases used to segment a market, basic concepts about goods, services, and ideas, the nature of supply chain and distribution, integrated marketing communications, and the stages of the product life cycle and their impact on the marketing mix.

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