Digital Marketing Specialist

Where Creativity & Technology Meet

Master the fundamentals of digital marketing while gaining the technical skills needed to promote products, services, and organizations with relevant, digital marketing tools. Learn how to optimize websites for search, manage social media accounts, create branded graphics and content, and more. This program is a perfect first step for those new to the marketing field and those who want to update their skills.

Career Area
Marketing, Sales and Service
Technical Diploma
Program Number
  • Technical Diploma
  • 2 Terms
  • 32 Credits
  • Financial Aid Eligible
  • Starts August / January

Fall 2024 CBE Schedule

All CBE (Competency Based Education) Classes are Online

Career Outlook

Digital Marketing Specialist

Median Income: $60,169.00*


(Click a title for job description)

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.


Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.


Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.



*Lightcast/EMSI data is a hybrid dataset derived from official government sources such as the US Census Bureau, Bureau of Economic Analysis, and Bureau of Labor Statistics. This salary data is from the Lakeshore District.


Work with Admissions Advisor to:

  • Submit Application
  • Complete the Student Success Questionnaire.
  • Schedule your First Time Program Counseling/Registration Session with your assigned program counselor to plan your first semester schedule, review your entire plan of study and discuss the results of the Student Success Questionnaire.

*Submit transcripts and test scores (optional, highly recommended): College transcripts, along with high school transcripts and test scores from within the last five years, used for course registration. Official transcripts needed for transferring college credit(s) and for financial aid purposes.

Approximate Costs

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Want more information?

Our Digital Marketing Specialist program offers most classes in an iFlex format. This format is a blend of online and in-person classes that gives students the flexibility to join class in person, through a virtual classroom link, or in an online format. Students can engage in the way that works best for their learning and lifestyle.

Faculty Bios

Instructor Bios Books

Brenda Blum

I enjoy sharing my passion of graphic and web design and "real life experiences" with my students. I love watching them gain confidence in their designs and presentation skills as we work through the program.

Learn More About This Instructor