Digital Marketing

Where Creativity & Technology Meet!

Digital marketing is an essential set of 21st century business tools. Gain the knowledge and skills vital to every company’s success today. From search engine optimization (SEO) and digital advertising to connecting with audiences through social media, you will become well prepared to help future employers enhance their web presence and win in a digital market.

Career Area
Marketing, Sales and Service
Associate Degree
Program Number
  • Associate Degree
  • 4 Terms 
  • 60 Credits
  • Financial Aid Eligible
  • Starts August

Career Outlook

Digital Marketing

Median Income: $60,169.00*


(Click a title for job description)

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.


Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.


Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.



*As with any survey data, the wages presented here are prone to error and sampling bias. Educational decisions should not be entirely based on the data presented here. Graduate Outcome Survey data is from 2021-22 Lakeshore graduates.


Work with Admissions Advisor to:

  • Submit Application
  • Complete the Student Success Questionnaire.
  • Schedule your First Time Program Counseling/Registration Session with your assigned program counselor to plan your first semester schedule, review your entire plan of study and discuss the results of the Student Success Questionnaire.

*Submit transcripts and test scores (optional, highly recommended): College transcripts, along with high school transcripts and test scores from within the last five years, used for course registration. Official transcripts needed for transferring college credit(s) and for financial aid purposes.

Approximate Costs

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Want more information?

Our Digital Marketing program offers most classes in an iFlex format. This format is a blend of online and in-person classes that gives students the flexibility to join class in person, through a virtual classroom link, or in an online format. Students can engage in the way that works best for their learning and lifestyle.

Faculty Bios

Instructor Bios Books

Brenda Blum

I enjoy sharing my passion of graphic and web design and "real life experiences" with my students. I love watching them gain confidence in their designs and presentation skills as we work through the program.

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Instructor Bios Books

Travis Lange

I love having the ability to share knowledge with people, and to continue learning from them as well! Hopefully, I can help create opportunities for others to reach for their dreams!

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