Digital Marketing Career Pathway
Master the fundamentals of digital marketing while gaining the technical skills needed to promote products, services, and organizations with relevant, digital marketing tools. Learn how to optimize websites for search, manage social media accounts, create branded graphics and content, and more. This program is a perfect first step for those new to the marketing field and those who want to update their skills.
I am a High School Student
Did you know you can take Lakeshore coursework while in high school? Learn more about dual credit options and what may be available at your local high school.
I need my GED/High School Diploma
Did you know Lakeshore offers the Certificate of General Education Development (GED) and the High School Equivalency Diploma (HSED) testing services? We even have classes available to help you prepare for the exams. Learn more about obtaining a GED or HSED.
I have my High School Diploma
If you already have your High School Diploma you are ready to apply for a pathway at Lakeshore, start your application now.
I have prior College Education and/or Work Experience
With Lakeshore's Credit for Prior Learning opportunities you can save time and money toward your degree by earning credit for your prior learning experiences. Whether you've taken dual-credit courses in high school, at another college, or have on-the-job experience that's relevant to your Lakeshore program, you may be eligible for college credit. Learn more about Lakeshore's Credit for Prior Learning.
Reach your goals & earn meaningful credentials along the way.
Digital Marketing Specialist Technical Diploma
Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Learn more about this 32-credit Technical Diploma
Disclosure:
*Lightcast/EMSI data is a hybrid dataset derived from official government sources such as the US Census Bureau, Bureau of Economic Analysis, and Bureau of Labor Statistics. This salary data is from the Lakeshore District.
Only 28 more credits
Digital Marketing Associate Degree
Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Learn more about this 60-credit Associate Degree
Disclosure:
*As with any survey data, the wages presented here are prone to error and sampling bias. Educational decisions should not be entirely based on the data presented here. Graduate Outcome Survey data is from 2021-22 Lakeshore graduates.
Interested in starting another pathway? Learn more
Interested in earning a Bachelor’s Degree? Learn more
This workforce product was funded by a grant awarded by the U.S. Department of Labor's Employment and Training Administration. The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The U.S. Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership.
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